Q. __________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods.
✅ Correct Answer: (D)
Push money
Advertising and Salesmanship MCQs and Notes
Q. Manufacturers direct most of their sales promotional dollars toward which of the following groups?
✅ Correct Answer: (B)
retailers and wholesalers
Q. If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?
✅ Correct Answer: (D)
advertising specialties
Q. If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?
✅ Correct Answer: (B)
premiums
Q. If a retailer were to offer the consumer a “two for one” deal in purchasing merchandise, which of the following sales promotional techniques would have been used?
✅ Correct Answer: (D)
price packs
Q. ___________ are certificates that give buyers a saving when they purchase specified products.
✅ Correct Answer: (C)
Coupons
Q. Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
✅ Correct Answer: (D)
samples
Q. All of the following are considered to be consumer-promotion tools EXCEPT:
✅ Correct Answer: (B)
push money.
Q. Which type of sales promotion uses free samples, coupons, and rebates?
✅ Correct Answer: (A)
consumer promotion
Q. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:
✅ Correct Answer: (C)
a relaxing of government regulations governing sales promotion.