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Q. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.

Q. In the relationship marketing firms focus on__________ relationships with__________.

Q. Selection of most appropriate cost-effective medium in advertisement is

Q. Keeping consumers thinking about the product is the objective for which type of advertising?

Q. Axe body spray ads are examples of _____

Q. A pull sales promotion strategy concentrates on the __________

Q. Series of advertisement messages that share a single idea or theme is

Q. Point of Purchase Ads are also known as

Q. ________ is the oral communication with potential buyers of a product with the intention of making a sale.

Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.