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Q. A pull sales promotion strategy concentrates on the __________

Q. ____ are the basic human requirements

Q. Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

Q. Point of Purchase Ads are also known as

Q. The words used to convey the advertisement idea is ____________.

Q. Market expansion is usually achieved by_______.

Q. Which of the following is not a promotion mix?

Q. A consumer contest is an example of _____.

Q. All companies strive to build _____ strength.