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Q. _____ includes that other company s offering similar products & services to the same customer at similar prices.

Q. The first step in developing an advertising program should be to:

Q. __________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

Q. If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

Q. Selection of most appropriate cost-effective medium in advertisement is

Q. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

Q. _____emerges when people decide to satisfy and want through exchange.

Q. The exchange value of a good service in terms of money is_________.

Q. Marketing creates profit by creating _____ to the buyer.

Q. The large volume of advertising in a society is known as ____