Advance Marketing Management 2 MCQs and Notes

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

(A) advertisement media
(B) advertisement copy
(C) advertising layout
(D) teaser advertisements

💬 Discuss

✅ Correct Answer: (A) advertisement media

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?

(A) Affordable method
(B) Percentage-of-Sales method
(C) competitive-parity method
(D) Objective-end-task method

💬 Discuss

✅ Correct Answer: (C) competitive-parity method

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

(A) Affordable method
(B) percentage-of-sales method
(C) competitive-parity method
(D) objective-end-task method

💬 Discuss

✅ Correct Answer: (A) Affordable method

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Keeping consumers thinking about the product is the objective for which type of advertising?

(A) Informative advertising.
(B) Psychological advertising.
(C) Reminder advertising.
(D) Persuasive advertising.

💬 Discuss

✅ Correct Answer: (C) Reminder advertising.

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. __________ is used heavily when introducing a new product category.

(A) Persuasive advertising
(B) Inferential advertising
(C) Reminder advertising
(D) Informative advertising

💬 Discuss

✅ Correct Answer: (D) Informative advertising

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

(A) to inform
(B) to persuade
(C) to remind
(D) to make profits

💬 Discuss

✅ Correct Answer: (D) to make profits

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

(A) Advertising campaign.
(B) Advertising objective.
(C) Advertising criterion.
(D) Advertising evaluation.

💬 Discuss

✅ Correct Answer: (B) Advertising objective.

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. The first step in developing an advertising program should be to:

(A) Set advertising objectives.
(B) Set the advertising budget.
(C) Evaluate advertising campaigns.
(D) Develop advertising strategy.

💬 Discuss

✅ Correct Answer: (A) Set advertising objectives.

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

(A) Setting advertising objectives.
(B) Conducting advertising culture audit
(C) Setting the advertising budget.
(D) Developing advertising strategy.

💬 Discuss

✅ Correct Answer: (B) Conducting advertising culture audit

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

(A) Push strategy
(B) Pull strategy
(C) Blocking strategy
(D) Integrated strategy

💬 Discuss

✅ Correct Answer: (A) Push strategy

Advance Marketing Management 2 MCQs and Notes

Mr. Dubey

Mr. Dubey

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