Q. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________
✅ Correct Answer: (B)
Combination strategy
Advance Marketing Management 2 MCQs and Notes
Q. A pull sales promotion strategy concentrates on the __________
✅ Correct Answer: (A)
Consumer
Q. The basic objective of push strategy is to encourage the ___________
✅ Correct Answer: (B)
middlemen
Q. __________ is directed towards consumers and traders with the intention to increase immediate or short term sales.
✅ Correct Answer: (C)
Sales Promotion
Q. Advertisement aims at _________
✅ Correct Answer: (D)
Mass communication
Q. The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?
✅ Correct Answer: (D)
Buying motive
Q. The central theme of an advertisement that motivates the consumer to make a purchase decision is?
✅ Correct Answer: (A)
Advertising appeal
Q. All of the following methods are considered to be concurrent testing methods EXCEPT:
✅ Correct Answer: (C)
readability studies
Q. All of the following methods are used for evaluating advertising effectiveness EXCEPT:
✅ Correct Answer: (D)
Marginal test
Q. _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
✅ Correct Answer: (C)
advertising layout