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Q. Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)

Q. Two main components of sales promotion are ______.

Q. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?

Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Q. The basic objective of push strategy is to encourage the ___________

Q. Which among the following is an example of Trade promotion?

Q. Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.

Q. _____ involves managing demand, which in turn involves managing customer relationship.

Q. Which of the following is not a promotion mix?

Q. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?