Q. _____ and ____ are the major factors influencing the selection of suppliers.
✅ Correct Answer: (C)
Price and Delivery.
Advance Marketing Management 2 MCQs and Notes
Q. The firm must consider whether investing in the segment makes sense givng the firm _____ and____.
✅ Correct Answer: (A)
Knowledge & objective.
Q. A _____ is a set of segements sharing some exploitable similarity.
✅ Correct Answer: (A)
Over segment.
Q. Techniques of sales promotions are _____.
✅ Correct Answer: (D)
All the above.
Q. The following are all major stages of a product life cycle except_____.
✅ Correct Answer: (C)
Market Introduction.
Q. Market expansion is usually achieved by_______.
✅ Correct Answer: (B)
More effective use of advertising
Q. Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?
✅ Correct Answer: (A)
Customers Life time value.
Q. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.
✅ Correct Answer: (B)
Planning.
Q. A market with which of the following characteristics would generally be less competitive?
✅ Correct Answer: (C)
Strong bargaining power among buyers.
Q. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____.
✅ Correct Answer: (D)
Promotion.