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Q. Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

Q. Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

Q. ______ media can give 24 hour exposure to the public eye.

Q. Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.

Q. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

Q. Selling the same product at different prices is known as________.

Q. Axe body spray ads are examples of _____

Q. Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.

Q. Which is intangible among the following?