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Q. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.

Q. Any printed material sent through the mail directly to prospective customers is known as________.

Q. What is AIDA?

Q. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.

Q. The creative point in advertising where the search for a "big idea " takes pace is known as

Q. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.

Q. Retailing is a marketing function which ----.

Q. _______________ the number of people or households who are exposed to a medium.

Q. ____________ is a period of time during which there is no advertising activity.

Q. Atmosphere in retailing refers to ----.