Cases in Marketing MCQs and Notes
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Q 1. To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________.
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Q 2. Advertising used to communicate an organisations views on issues that affect society or business is known as
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Q 3. A printed information form listing a publications advertising rates is known as
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Q 4. SWOT is an acronym for .
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Q 5. Many advertising experts call the creative brief as the _____________________
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Q 6. Majority of the ads appearing online are
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Q 7. Brand names that other companies can buy the right to use is known as
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Q 8. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as
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Q 9. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.
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Q 10. The primary levels of human needs is given by
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