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Q. Core brand values should be predictable via________.

Q. Positioning is a concept given by

Q. Account planning is a much tasked about, much hyped function is also referred to as the______________

Q. ------ helps the retailers to face the crisis situations.

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Q. Head & Shoulders is a power brand from _________.

Q. Infomercials often look like other types of television shows, including ________.

Q. Any printed material sent through the mail directly to prospective customers is known as________.

Q. Create services are two pronged, and involve copywriting and ____________

Q. PACT principles of advertising was given by