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Q. An out of home medium that includes posters, on vehicles is known as

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Q. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.

Q. Positioning is a concept given by

Q. The primary levels of human needs is given by

Q. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as

Q. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Q. With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

Q. Core brand values should be predictable via________.

Q. The computerized check out is used by -----.