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Q. _______ is copy strip added over a poster advertisement.

Q. An increased schedule of advertising above normal levels during peak selling periods is known as

Q. Consumer buying process in retailing involves ----.

Q. E-tailing refers to ----.

Q. The creative point in advertising where the search for a "big idea " takes pace is known as

Q. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.

Q. The factor leading to the growth of retailing is ----.

Q. Generic advertising, also known as _______________demand advertising.

Q. ------ is a key task for both large &small retailers.

Q. The effectiveness of advertising is improved through ________________.