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Q. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.

Q. An out of home medium that includes posters, on vehicles is known as

Q. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.

Q. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as

Q. ____________ is an array of reach according to the level of frequency delivered to each group.

Q. A printed information form listing a publications advertising rates is known as

Q. The primary levels of human needs is given by

Q. The computerized check out is used by -----.

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Q. Account planning is a much tasked about, much hyped function is also referred to as the______________