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Q. Mixing continuity and flighting strategies in media scheduling is known as

Q. _______________ the number of people or households who are exposed to a medium.

Q. ____________ is an array of reach according to the level of frequency delivered to each group.

Q. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.

Q. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Q. ______________ is a regular program sponsored by only one advertiser.

Q. Consumer buying process in retailing involves ----.

Q. Majority of the ads appearing online are

Q. Placement of advertisements inside or outside transportation vehicles is known as

Q. The blank space between margins of facing pages of a publication is ______.