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Q. ------ helps the retailers to face the crisis situations.

Q. Infomercials often look like other types of television shows, including ________.

Q. Positioning is a concept given by

Q. Many retailers have improved their operation productivity through -----.

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Q. Which of the following are agency personnel who undertake investigate to support a campaign?

Q. To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________.

Q. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.

Q. ______________ is a regular program sponsored by only one advertiser.

Q. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as