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Q. The creative point in advertising where the search for a "big idea " takes pace is known as

Q. Sponsorship belongs as the promotional tool to

Q. ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.

Q. _______ is copy strip added over a poster advertisement.

Q. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as

Q. Atmosphere in retailing refers to ----.

Q. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.

Q. Infomercials often look like other types of television shows, including ________.

Q. An increased schedule of advertising above normal levels during peak selling periods is known as

Q. Account planning is a much tasked about, much hyped function is also referred to as the______________