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Q. _______________ the number of people or households who are exposed to a medium.

Q. Form of payment which a retailer may accept is ----.

Q. A multi channel retailer sells merchandise ----.

Q. Infomercials often look like other types of television shows, including ________.

Q. _______ is copy strip added over a poster advertisement.

Q. With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

Q. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as

Q. ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.

Q. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.

Q. Retailing is a marketing function which ----.