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Q. The effectiveness of advertising is improved through ________________.

Q. Many advertising experts call the creative brief as the _____________________

Q. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.

Q. The blank space between margins of facing pages of a publication is ______.

Q. Generic advertising, also known as _______________demand advertising.

Q. The computerized check out is used by -----.

Q. ____________ is an array of reach according to the level of frequency delivered to each group.

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Q. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as

Q. What is AIDA?