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Q. Palmer opened the first American advertising agency, in ________ in 1850.

Q. _______________ the number of people or households who are exposed to a medium.

Q. What is AIDA?

Q. ______________ is a regular program sponsored by only one advertiser.

Q. Account planning is a much tasked about, much hyped function is also referred to as the______________

Q. With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

Q. Majority of the ads appearing online are

Q. Mixing continuity and flighting strategies in media scheduling is known as

Q. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.

Q. An increased schedule of advertising above normal levels during peak selling periods is known as