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Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Q. With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

Q. The factor leading to the growth of retailing is ----.

Q. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.

Q. E-tailing refers to ----.

Q. Form of payment which a retailer may accept is ----.

Q. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.

Q. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.

Q. An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.

Q. A printed information form listing a publications advertising rates is known as