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Q. Advertising used to communicate an organisations views on issues that affect society or business is known as

Q. An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.

Q. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.

Q. The factor leading to the growth of retailing is ----.

Q. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.

Q. Majority of the ads appearing online are

Q. Consumer buying process in retailing involves ----.

Q. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.

Q. _______________ the number of people or households who are exposed to a medium.

Q. What is AIDA?