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Q. _______ is copy strip added over a poster advertisement.

Q. Sponsorship belongs as the promotional tool to

Q. Consumer buying process in retailing involves ----.

Q. Store security relates to ----.

Q. The correct statement about chain stores is ----.

Q. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as

Q. A printed information form listing a publications advertising rates is known as

Q. To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________.

Q. Which of the following are agency personnel who undertake investigate to support a campaign?

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.