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Q. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.

Q. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.

Q. The computerized check out is used by -----.

Q. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.

Q. The effectiveness of advertising is improved through ________________.

Q. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Q. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.

Q. Any printed material sent through the mail directly to prospective customers is known as________.

Q. A printed information form listing a publications advertising rates is known as

Q. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.