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Q. The effectiveness of advertising is improved through ________________.

Q. Sponsorship belongs as the promotional tool to

Q. Store security relates to ----.

Q. Mixing continuity and flighting strategies in media scheduling is known as

Q. The computerized check out is used by -----.

Q. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.

Q. Many advertising experts call the creative brief as the _____________________

Q. The factor leading to the growth of retailing is ----.

Q. _______________ the number of people or households who are exposed to a medium.

Q. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.