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Q. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.

Q. Brand names that other companies can buy the right to use is known as

Q. ______________ is a regular program sponsored by only one advertiser.

Q. ------ helps the retailers to face the crisis situations.

Q. Infomercials often look like other types of television shows, including ________.

Q. E-tailing refers to ----.

Q. Form of payment which a retailer may accept is ----.

Q. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.

Q. What is AIDA?

Q. Any printed material sent through the mail directly to prospective customers is known as________.