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Q. The correct statement about chain stores is ----.

Q. Store security relates to ----.

Q. Any printed material sent through the mail directly to prospective customers is known as________.

Q. Positioning is a concept given by

Q. An out of home medium that includes posters, on vehicles is known as

Q. Some television stations chose to air infomercials as an alternative to the previous perform of ________.

Q. The creative point in advertising where the search for a "big idea " takes pace is known as

Q. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Q. With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

Q. The effectiveness of advertising is improved through ________________.