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Q. ------ helps the retailers to face the crisis situations.

Q. The creative point in advertising where the search for a "big idea " takes pace is known as

Q. A printed information form listing a publications advertising rates is known as

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Q. Core brand values should be predictable via________.

Q. ____________ is an array of reach according to the level of frequency delivered to each group.

Q. E-tailing refers to ----.

Q. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.

Q. Placement of advertisements inside or outside transportation vehicles is known as

Q. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.