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Q. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Q. A multi channel retailer sells merchandise ----.

Q. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.

Q. E-tailing refers to ----.

Q. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.

Q. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as

Q. With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

Q. PACT principles of advertising was given by

Q. Form of payment which a retailer may accept is ----.

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.