Q. To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________.
✅ Correct Answer: (D)
audience analysis.
Cases in Marketing MCQs and Notes
Q. Advertising used to communicate an organisations views on issues that affect society or business is known as
✅ Correct Answer: (A)
advocacy advertising
Q. A printed information form listing a publications advertising rates is known as
✅ Correct Answer: (B)
rate card
Q. SWOT is an acronym for .
✅ Correct Answer: (B)
strengths, weaknesses, opportunities and threats.
Q. Many advertising experts call the creative brief as the _____________________
✅ Correct Answer: (A)
road map
Q. Majority of the ads appearing online are
✅ Correct Answer: (A)
banner advertisements.
Q. Brand names that other companies can buy the right to use is known as
✅ Correct Answer: (B)
licensed brands
Q. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as
✅ Correct Answer: (A)
advertising campaign
Q. ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.
✅ Correct Answer: (B)
copy writers
Q. The primary levels of human needs is given by
✅ Correct Answer: (C)
abraham maslow