Q. ____________ is a period of time during which there is no advertising activity.
✅ Correct Answer: (C)
hiatus.
Cases in Marketing MCQs and Notes
Q. ______________ is a regular program sponsored by only one advertiser.
✅ Correct Answer: (D)
full program sponsorship.
Q. ____________ is an array of reach according to the level of frequency delivered to each group.
✅ Correct Answer: (B)
frequency distribution
Q. Which of the following is NOT a requirement for setting advertising objectives?
✅ Correct Answer: (C)
objectives must be stated in terms of profits.
Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
✅ Correct Answer: (D)
bromide.
Q. What is AIDA?
✅ Correct Answer: (D)
attention, interest, desire, action.
Q. Head & Shoulders is a power brand from _________.
✅ Correct Answer: (A)
p&g.
Q. The blank space between margins of facing pages of a publication is ______.
✅ Correct Answer: (B)
gutter.
Q. Any printed material sent through the mail directly to prospective customers is known as________.
✅ Correct Answer: (A)
direct mail advertising.
Q. Generic advertising, also known as _______________demand advertising.
✅ Correct Answer: (B)
primary