πŸ“Š Cases in Marketing
Q. _______ is copy strip added over a poster advertisement.
  • (A) snipe.
  • (B) split.
  • (C) by-line.
  • (D) caption.
πŸ’¬ Discuss
βœ… Correct Answer: (A) snipe.
πŸ“Š Cases in Marketing
Q. The correct statement about chain stores is ----.
  • (A) they offer economic of scale in buying.
  • (B) they can hire good managers.
  • (C) they integrate wholesaling and retailing function.
  • (D) they centralize function.
πŸ’¬ Discuss
βœ… Correct Answer: (D) they centralize function.
πŸ“Š Cases in Marketing
Q. Retailing is a marketing function which ----.
  • (A) sells products to other business.
  • (B) sells products to a company that resells them.
  • (C) sells products to final consumers.
  • (D) sells products for ones own use
πŸ’¬ Discuss
βœ… Correct Answer: (C) sells products to final consumers.
πŸ“Š Cases in Marketing
Q. A multi channel retailer sells merchandise ----.
  • (A) over the telephone
  • (B) through personal selling and retail store only.
  • (C) over the internet .
  • (D) through more than one channel.
πŸ’¬ Discuss
βœ… Correct Answer: (D) through more than one channel.
πŸ“Š Cases in Marketing
Q. E-tailing refers to ----.
  • (A) sale of electronic items in a store.
  • (B) catalog shopping.
  • (C) music store.
  • (D) retailing shopping using the inter.
πŸ’¬ Discuss
βœ… Correct Answer: (D) retailing shopping using the inter.
πŸ“Š Cases in Marketing
Q. Atmosphere in retailing refers to ----.
  • (A) the weather outside a store.
  • (B) the ambience, music, color scent in a store.
  • (C) assortment of products in the store.
  • (D) display of items in a store.
πŸ’¬ Discuss
βœ… Correct Answer: (B) the ambience, music, color scent in a store.
πŸ“Š Cases in Marketing
Q. Consumer buying process in retailing involves ----.
  • (A) need recognition.
  • (B) search for information.
  • (C) evaluation of retailers.
  • (D) all the above.
πŸ’¬ Discuss
βœ… Correct Answer: (D) all the above.
πŸ“Š Cases in Marketing
Q. The factor leading to the growth of retailing is ----.
  • (A) changing consumer trends
  • (B) technology.
  • (C) demographics.
  • (D) all the above.
πŸ’¬ Discuss
βœ… Correct Answer: (D) all the above.
πŸ“Š Cases in Marketing
Q. Insurance against--------is more important due to government rules.
  • (A) environmental risk.
  • (B) production risk.
  • (C) both 1 & 2
  • (D) none of these
πŸ’¬ Discuss
βœ… Correct Answer: (A) environmental risk.
πŸ“Š Cases in Marketing
Q. ---------is a warning to potential thieves and muggers.
  • (A) insurance.
  • (B) security guards.
  • (C) outsourcing.
  • (D) credit management .
πŸ’¬ Discuss
βœ… Correct Answer: (B) security guards.