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Q. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.

Q. Majority of the ads appearing online are

Q. To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________.

Q. Atmosphere in retailing refers to ----.

Q. Many retailers have improved their operation productivity through -----.

Q. PACT principles of advertising was given by

Q. An increased schedule of advertising above normal levels during peak selling periods is known as

Q. SWOT is an acronym for .

Q. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as

Q. ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.