Q. Infomercials often look like other types of television shows, including ________.
✅ Correct Answer: (A)
news shows.
Cases in Marketing MCQs and Notes
Q. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.
✅ Correct Answer: (B)
fliers.
Q. Core brand values should be predictable via________.
✅ Correct Answer: (A)
consistent messages.
Q. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as
✅ Correct Answer: (B)
story board
Q. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
✅ Correct Answer: (A)
exposure.
Q. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.
✅ Correct Answer: (B)
facing.
Q. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
✅ Correct Answer: (A)
discount.
Q. The creative point in advertising where the search for a "big idea " takes pace is known as
✅ Correct Answer: (C)
visualisation
Q. PACT principles of advertising was given by
✅ Correct Answer: (B)
russel.h. colley
Q. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.
✅ Correct Answer: (A)
impact.