Q. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.
✅ Correct Answer: (D)
subvert sing.
Cases in Marketing MCQs and Notes
Q. The effectiveness of advertising is improved through ________________.
✅ Correct Answer: (C)
advertising research.
Q. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
✅ Correct Answer: (C)
audience accumulation.
Q. _______________ the number of people or households who are exposed to a medium.
✅ Correct Answer: (A)
audience
Q. Placement of advertisements inside or outside transportation vehicles is known as
✅ Correct Answer: (B)
transit advertising.
Q. Positioning is a concept given by
✅ Correct Answer: (A)
al ries and jack trout
Q. Television advertising that include a telephone numeral for ordering is an example of__________.
✅ Correct Answer: (A)
direct-response advertising.
Q. Which of the following are agency personnel who undertake investigate to support a campaign?
✅ Correct Answer: (C)
media director.
Q. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.
✅ Correct Answer: (B)
house agencies
Q. Create services are two pronged, and involve copywriting and ____________
✅ Correct Answer: (D)
graphics