Q. An increased schedule of advertising above normal levels during peak selling periods is known as
✅ Correct Answer: (A)
pulse
Cases in Marketing MCQs and Notes
Q. An out of home medium that includes posters, on vehicles is known as
✅ Correct Answer: (A)
transit advertising
Q. Sponsorship belongs as the promotional tool to
✅ Correct Answer: (B)
marketing.
Q. Some television stations chose to air infomercials as an alternative to the previous perform of ________.
✅ Correct Answer: (A)
sign-off.
Q. Palmer opened the first American advertising agency, in ________ in 1850.
✅ Correct Answer: (B)
philadelphia
Q. ________ agencies specialize in endorsement of brands in the various social
media platforms like blogs, social network sites, Q&A sites, discussion forums,
micro blogs etc.
media platforms like blogs, social network sites, Q&A sites, discussion forums,
micro blogs etc.
✅ Correct Answer: (A)
social media.
Q. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
✅ Correct Answer: (D)
corporation.
Q. Mixing continuity and flighting strategies in media scheduling is known as
✅ Correct Answer: (A)
pulsing
Q. An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.
✅ Correct Answer: (A)
brand management.
Q. Account planning is a much tasked about, much hyped function is also referred to as the______________
✅ Correct Answer: (C)
ghost function