RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to? | Faculties

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Rakesh Kumar

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Q. RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?

(A) Collaborate
(B) Collect
(C) Consolidate
(D) Convert

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✅ Correct Answer: (D) Convert

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