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Q. A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as:

Q. The unpredictable income makes the rural consumer highly conservative and

Q. Lifestyle segmentation is about:

Q. Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:

Q. Redistribution Stockists are responsible for supplying stocks to:

Q. Value for money products means:

Q. The pattern of income generation in rural areas based on agriculture is

Q. Which of the following is not an example of a behavioural variable in rural market segmentation?

Q. As per the Essential Commodities Act, fertilizers should be made available to the farmers within a range of:

Q. The biggest challenge in reaching rural markets is