Agricultural and Rural Marketing MCQs and Notes

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📊 Agricultural and Rural Marketing
Q. When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is
  • (A) the number of products to launch
  • (B) the design of its distribution network
  • (C) the number of sales force required
  • (D) the pricing of products
💬 Discuss
✅ Correct Answer: (B) the design of its distribution network
📊 Agricultural and Rural Marketing
Q. An initiative that has resulted in increase in rural woman entrepreneurs:
  • (A) PDS
  • (B) Youth Entrepreneurship Model
  • (C) Self Help Groups
  • (D) Cooperative Societies
💬 Discuss
✅ Correct Answer: (C) Self Help Groups
📊 Agricultural and Rural Marketing
Q. Consider the following statements regarding retailers:
i. Retailers provide credit to the consumers
ii. Retailers understands needs and buying habits of consumers
iii. Retailers buy large carload lots and break the bulk into smaller units
iv. Retailers make the products available to the ultimate consumers
Which statement is incorrect?
  • (A) i
  • (B) ii
  • (C) iii
  • (D) iv
💬 Discuss
✅ Correct Answer: (C) iii
📊 Agricultural and Rural Marketing
Q. Consider the following statements regarding wholesalers:
i. Wholesalers do not grant credit to its cusomers
ii. Wholesalers absorb some risk by taking title
iii. Wholesalers supply information to suppliers and customers
iv. Wholesalers can often provide quicker delivery to buyers
Which statement is incorrect?
  • (A) i
  • (B) ii
  • (C) iii
  • (D) iv
💬 Discuss
✅ Correct Answer: (A) i
📊 Agricultural and Rural Marketing
Q. An intermediary who helps the ultimate rural consumer in identification and selection of brands:
  • (A) CFA
  • (B) Redistribution stockists
  • (C) Wholesaler
  • (D) Retailer
💬 Discuss
✅ Correct Answer: (D) Retailer
📊 Agricultural and Rural Marketing
Q. A rural marketer needs to understand:
  • (A) where rural consumers buy
  • (B) what retail behaviour is
  • (C) stocking pattern of retailers
  • (D) all of the above
💬 Discuss
✅ Correct Answer: (D) all of the above
📊 Agricultural and Rural Marketing
Q. According to studies, the following trends are seen in rural markets
  • (A) acceptability among consumers have grown
  • (B) availability of products have increased
  • (C) infrastructural development have risen
  • (D) all of the above
💬 Discuss
✅ Correct Answer: (D) all of the above
📊 Agricultural and Rural Marketing
Q. Large number of villages remain untapped as
  • (A) they have low education level
  • (B) they are not aware of products
  • (C) it is economically not viable
  • (D) none of the above
💬 Discuss
✅ Correct Answer: (C) it is economically not viable
📊 Agricultural and Rural Marketing
Q. Low population density of villages leads to
  • (A) escalating inventory holding
  • (B) low inventory holding
  • (C) less number of retailers
  • (D) lower number of intermediaries
💬 Discuss
✅ Correct Answer: (A) escalating inventory holding

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