Q. An example of a segmented market would be:
✅ Correct Answer: (D)
Hyundai separating its potential customers into economy car buyers and luxury car buyers.
Agricultural and Rural Marketing MCQs and Notes
Q. Why is market segmentation carried out?
✅ Correct Answer: (C)
By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
Q. Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers.
✅ Correct Answer: (C)
cultural differences
Q. Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________
✅ Correct Answer: (B)
the size of the family
Q. _____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular.
✅ Correct Answer: (B)
secondary
Q. Status refers to
✅ Correct Answer: (A)
the place given to the individual because of his or her position or achievements
Q. One of the basic cultural values in rural India is: 25
✅ Correct Answer: (B)
decision making is collective
Q. An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
✅ Correct Answer: (A)
segmentation
Q. The objective of Sarva Shiksha Abhiyan is
✅ Correct Answer: (B)
Provide quality elementary education with community involvement
Q. The objective of National Food Security Mission is:
✅ Correct Answer: (A)
Increase production through area expansion and productivity