Q. The urban marketing strategy that does not work in rural markets is
✅ Correct Answer: (D)
all of the above
Agricultural and Rural Marketing MCQs and Notes
Q. The biggest challenge in reaching rural markets is
✅ Correct Answer: (A)
physical distribution of products
Q. _________________ help the company to promote, sell, and distribute its goods to final buyers.
✅ Correct Answer: (A)
Marketing intermediaries
Q. A company‟s channel decisions directly affect every _____________.
✅ Correct Answer: (A)
Marketing decision
Q. Which of the following is not a key function that intermediaries play in reaching the consumers?
✅ Correct Answer: (D)
negotiation
Q. Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them.
✅ Correct Answer: (C)
time, place and possession
Q. Intermediaries play an important role in matching:
✅ Correct Answer: (B)
supply and demand
Q. Which of the following is not a typical distribution channel member?
✅ Correct Answer: (D)
government agencies
Q. What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?
✅ Correct Answer: (C)
agents
Q. Consumer product channels tend to be ______ industrial product channels.
✅ Correct Answer: (A)
longer than