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Q. A commonly used basis for segmenting consumer markets is:

Q. In which type of market would a rural consumer usually buy products like cloth or cosmetics?

Q. Consumer product channels tend to be ______ industrial product channels.

Q. The objective of National Food Security Mission is:

Q. Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers.

Q. Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________

Q. The characteristic features of Indian Agriculture are: i. Labour surplus economy ii. Structural unemployment iii. Large size of land holding iv. Traditional technology of production Which statements are correct?

Q. In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:

Q. Why is market segmentation carried out?

Q. _____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular.