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Q. The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?

Q. The unpredictable income makes the rural consumer highly conservative and

Q. Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________

Q. Readiness stage and attitude towards product are major segmentation variable in which category?

Q. Intermediaries play an important role in matching:

Q. Segmentation of a market requires the markets to be:

Q. Lifestyle is an example of which type of segmentation variable?

Q. Rural marketing problem is essentially a

Q. Agro-products includes all of the following except

Q. e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from: