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Q. Rural markets remain untapped because of three Ds – Distance, Diversity and ___________________.

Q. Making small unit packages of products is only one of the options for the rural market and it should be

Q. An initiative that has resulted in increase in rural woman entrepreneurs:

Q. In India, most of the population resides in

Q. Rural market is

Q. An outlet that can be used to market products to the rural consumers include

Q. Wholesalers perform several functions except

Q. For fast moving consumer goods, rural consumption accounts for __________ share than urban.

Q. All of the following would be ways to segment within the category of behavioural variable segmentation except:

Q. In many products, rural consumption now accounts for a larger share then urban, especially for: