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Q. “Juice in the morning” is an attempt to segment according to which of the following?

Q. Instead of high-priced value-added products, the rural consumers prefer

Q. The unpredictable income makes the rural consumer

Q. Psychographic segmentation is based on:

Q. Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them.

Q. When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:

Q. Rural literacy level that was 25% before independence has now improved to:

Q. Self Help Groups bank linkage programme was first launched by

Q. An example of a segmented market would be:

Q. India has ________ agro climatic zones.