📊 Agricultural and Rural Marketing
Q. The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
  • (A) identify the specific members of each segment to be able to contact each of them directly.
  • (B) determine the level of resources that must be committed to each segment.
  • (C) evaluate the market potential within each segment.
  • (D) design marketing strategy and tactics to reinforce the firm's image.
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✅ Correct Answer: (C) evaluate the market potential within each segment.

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