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Q. …………….is a security protocol based on digital certificates.

Q. Color and size of the product, brand and packaging are considered as

Q. The Branding strategy which uses a different brand name for each product is known as

Q. Today, companies have to manage relation with their ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ in order to ensure timely supplies and meet customers’ requirements.

Q. Marketing is a …………..process

Q. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as

Q. ………………………..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their environment.

Q. Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. When a firm practices ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , all its activities are directed to satisfy the consumer.