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Q. ……………………….was first used by Eugene J Kelly.

Q. The cost, potential sale, profit of the offering is calculated at different price levels in ______________ stage of “Product Development Process”.

Q. …is a low cost communication tool that can be easily tested, refined and rolled out.

Q. Which of the following is not responsible for the emergence of relationship marketing?

Q. Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing.

Q. Which of the following is NOT an element of the marketing mix?

Q. Marketing is applicable in …………

Q. In which stage of new product development process, the product and marketing programs are tested in realistic market settings?

Q. Shiny hair in case of a shampoo is a ……………….utility

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.