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Q. ……………concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

Q. Which one of the following sets represents 4C’s of the marketing mix?

Q. The short-term benefit given to the customers to attract more customers is called:

Q. Which of the following is not responsible for the emergence of relationship marketing?

Q. Profiling the rural market is a part of ………………stage of rural marketing strategy.

Q. ‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.

Q. A firm identifies the target market, needs and wants of customers through

Q. A market where goods are sold in bulk quantities to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The buying process starts when a buyer recognize a .

Q. M P R stands for: