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Q. What does the term PLC stands for?

Q. Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ………………... is also called ambush marketing.

Q. Serving a small market not served by competitors is known as………….

Q. Rising promotion costs and shrinking profit margins are the result of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.

Q. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as

Q. Which of the following is not responsible for the emergence of relationship marketing?

Q. Which of the following is not included in the function of physical supply?